The
Statue of Liberty, The Chrysler Building and the Brooklyn Bridge:
classic cultural icons of New York City, known and loved throughout
the world. Yet, nothing captures the vitality and grit of the
“World’s Greatest City” better than its public
transportation system: The MTA.
The
Metropolitan Transportation Authority is a vast treasure trove
of resonant images from vintage archival to ornamental to urban
street attitude. The range and value of The MTA brand is enormous,
transcending gender, age and cultural boundaries. Filmmakers continue
to symbolize and reflect the city’s raw essence in its subways,
trains, buses, bridges and tunnels as they have for decades, creating
dynamic metaphors for their characters’ experiences. From
Grand Central to Penn Station, the historic, landmark icons of
The MTA brand are universally recognized the world over.
The
MTA scope of imagery is immense, encompassing everything from
subway symbols, mosaic station décor, route indicators
and Grand Central Terminal to the vast and valuable archival collection
of the New York Transit Museum. Unique, licensing & marketing
opportunities are available exclusively through Moxie & Company,
where licensing The MTA is as simple as “
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