arlene scanlan
Co-Founder
& CEO
Over 25 years as an innovator
in licensing, marketing, promotion & product development
•
Extensive intellectual property/brand management experience
encompassing growth and development of a wide range of renowned brands including Columbia
Pictures, Marvel Super-Heroes, Peanuts, Garfield, Peter Max, Western Publishing,
Dakin, Archie Comics Group, Barney the Dinosaur, World Wildlife Fund, Reading
Rainbow, Humongous Entertainment, The American Museum of Natural History,
The Puzzle Place, Carmen Sandiego, Sega of America, Ben & Jerry's, Absorba,
MTV, Metropolitan Transit Authority (MTA), Simon & Schuster Publishing
& Universal Press Syndicate • Influencing
a broad spectrum of products from packaged goods to feature films while
exponentially growing revenues
laura
becker
Co-Founder
& Chief Marketing Officer
Highly
motivated strategic thinker • 15+ years in project management, sales
& new business development •
Experience negotiating/securing licensing agreements and
marketing tie-ins for world renowned Snoopy,
Garfield and Dilbert properties
during 11 year tenure and rise to VP at United
Media Licensing, working with clients including
Met Life, Pepsi, General Mills,
Shell Oil and McDonalds
•
Developed/maintains hundreds of valuable relationships with
market leaders across a wide range of industries •
Seasoned in building major properties
by leveraging their equity and forging strong media foundations in television,
home video & newspaper syndication •
Expert consultation to media/entertainment
industries coupled with hands-on support and depth in strategic planning,
PattY
Sullivan
Member, Moxie Advisory
Board / Publishing & Print Media
Formerly Senior VP, Simon & Schuster,
publisher of Aladdin,
Little Simon and Rabbit
Ears — instrumental
in launching Nickelodeon
book line and introducing S&S to mass market publishing,
sales and marketing strategies •
Held several significant positions at Golden
Books including Executive VP Managing Director of
Special Markets, EVP Publisher, and EVP Sales, Marketing & Licensing —
as well as 13 years at Random
House including
as SVP Sales & Marketing and Associate Publisher
•
Roles and responsibilities variously included planning and
implementing all publishing strategies, new acquisitions (both licensed &
original), creating/executing custom publishing efforts, and managing all
licensor relationships •
Forged way for newly formed children's and non-book division
during unique growth chapter in children's publishing.
Brian Penry
Member, Moxie Advisory
Board / Design & Product Development
30+ years experience
in visual communications and strategic ideation •
Strengths in corporate, brand & product identity design
and advertising & marketing with particular depth in media & entertainment
industries •
Principle, Penry Creative, Inc.
— scope of services ranges from copywriting to graphic &
online design, brand style guidance and full service multimedia production
& oversight •
Hands-on development & implementation of creative strategies
• Experienced
working at all including senior-most management levels for a diverse clientele
including Sony, Viacom, Infinity/CBS,
Milton Bradley, Perrier, General Mills, Coca-Cola, Nikko Japan, Sega, Broderbund and such prestigious non
profit & performing arts organizations as Special
Olympics International, Carnegie Hall, The Bolshoi Ballet & Opera (Moscow)
and The Royal Ballet Of London